The story of The Patch Factory
It all started with the so-called fantasy name "Hearty-Frog". That's how we started. The sense of Hearty-Frog was simple, affordable iron-on prints, at the beginning still in velour for everyone. We tested for a long time which material was best suited for it and how to apply it in the easiest way and only with household means.
Back in 2005, we had many people against us who thought that it would never work, even well-known companies from whom we bought the material and still buy it, laughed at us from behind in some way, it just wouldn't work. We just got it into our heads to offer the product Flock individually for everyone.
At that time we had to deal with many competitors. Each one "stole" the motifs from the other and called them his own. In the end, nobody knew what really belongs to whom or not. In the end only the originator could identify what belonged to him.
Also here we wanted to stand out from the others a little bit, so we decided to design all motifs we wanted to offer ourselves, so at least the designated copyright of the individual motifs was clarified. In the course of the years our sayings and motives have accumulated and it became more and more.
However, legal questions did not stay away either, because again and again competitors have claimed that it is their motifs or that they themselves have the rights. Later we left for private reasons, emigrated and ended up in Sweden. There we gave ourselves the translated name "Kära-Groda", translated Hearty-Frog. After a few months, we decided to design the online shop in a way that it is clearer, more comfortable and above all internationally marketable.
We have now renamed the online shop for the last time in The Patch-Factory, and in the German-speaking area, especially for the online platforms "Der Aufbügler".